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Ethical Implications In Multimedia

Multimedia is a popular term today, as it not only refers to the combination of audio, video, texts and graphics, but it also points out to the diverse ingenious creations we interact with daily. The growing popularity of multimedia is evident with the rapid advancement of digital technology. Multimedia is used in multiple fields; which majorly include education, business, entertainment, medicine as well as art and engineering.

It is through multimedia that great presentations can be delivered that incorporate audio, video, images and animations. This has become a revolution in the world of presenting information. On the other hand people throughout the world are appreciative of the great variety of special effect films, virtual reality and video games. In short multimedia is ruling the world with its creative and aesthetic appeal.

The growing popularity of multimedia has raised a lot of questions worldwide. The very basic and primary concern is of the issue of copyright. ‘A copyright is a set of exclusive rights granted by a state to the creator of an original work or their assignee for a limited period of time in exchange for public disclosure of the work. This includes the right to copy, distribute and adapt the work.’ (Wikipedia) The important issue here is that the digital media is easily copied and distributed. There needs to be a consideration to protect the original work of the owner. This ethical issue can be dealt with providing a fully credited work, this referencing ensures the credibility of ones work, and also protects others property. Another aspect to this dilemma is the point of fair usage. Fair usage refers to the purpose behind using somebody’s work; that is whether it’s commercial or non-profit? The ordinary uses of multimedia products such as lectures, or self-study are allowable.

Another very important issue that has generated over time is the question of privacy. With the vast amount of data lying on the web and other digital spaces, privacy is a genuine concern. However the only way to ensure safety in this regard is to use authentic sites, and see if the provide legal protection to any information you are uploading.

The other ethical concern related to multimedia is of providing deceptive and misleading information to the people. It can be in the form of un-real images, false claims aided with multimedia enhancements etc. this lowers the reliability of any of the products that are a result of the multimedia design. However to lower this problem a way is to set the limit to the amount of multimedia enhancements that can be used to alter images, videos and stuff. In this way creativity can be instilled in any work without going overboard. The users on the other hand should be well aware about the effects multimedia editing can have on images and video and avoid being misguided by them.

It should also be kept in mind that all multimedia creations should be in line with the moral and cultural variations, and in no way should they be a discomfort for anyone. The implications of multimedia are countless, but to counter them requires proper knowledge as well as applications of the rules and regulations set already.

Nokia Mobile Phones – True Sign of Style and Personality

Nokia is the renowned brand that is always known for providing the best gadgets with advanced technologies. It has earned a good name in the domain of communication. Over the years, Nokia has thoroughly extended its range of devices from entry level to multifunctional gadgets. People from all over the world are getting hugely attracted toward its breathtaking handsets. All the Nokia mobile phones are embedded with easy to use features and fabulous designs.

You will find a wide variety of camera, music, multimedia and business phones. One of the eldest N series handsets is the Nokia N70 that comes integrated with 2 mega pixels of camera which produces beautiful pictures and video clips. Another member of N series group is the Nokia N90, which is also preloaded with stunning 2 mega pixels of camera. All the music lovers can amazed themselves with the excellent quality of music player by optioning the phones like Nokia 5800 Xpress music, Nokia N97 and many more.

These outstanding handsets have receives huge appreciation from the users throughout the world. Almost all the latest mobile phones are well enhanced with modern technologies, incredible applications and superb designs. Moreover, these are designed in such a beautiful manner that can attract the attention of the mobile phone enthusiasts. Battery backup of such an innovative brand is so wonderful that need not demands high charging.

The brand has collect great applause from the people for the strong battery backup. Nokia mobile phones are best suited to everyone pocket as they are available at quite reasonable rates. You can get them with various plans and offers that are offered by number of network service providers. Hence, owing any of the Nokia gadgets is the best option for all those individuals who want to add more spice in their life as well as personality.

Marketing and PR Online in Web 2.0 Style!

“All Web 2.0 (Social Media/Network Platforms) are equal, but some Web 2.0 are more equal than others.” – adapted from the book Animal Farm. With so many of them to choose from, the decision of which ones to use can be overwhelming. But this isn’t an inconceivable task – providing that we have clearly defined the real purposes of using Social Media as it relates to our businesses and meeting our goals. Only then, should we even think about implementing any kind of Web 2.0 applications – just to avoid wasting our time, so to speak. Having said that, the task that now remains is to identify the most appropriate and effective Web 2.0 applications to our PR strategy. The choices are endless and so Marketers and Public relations professionals should remain informed about all available options.

Web 2.0 applications can easily be categorized according to how they are used – their functions per se. Currently, there are several such applications which may be either business oriented (B2B) while other categories are more suited for customers (C2C) and the regular layman: companies will benefit greatly from knowing these differences in order to maximize their online marketing and public relations efforts.

Business to Business (B2B) Applications

These are efficient when businesses desire to collaborate and share confidential information among themselves. Applications such as Salesforce, Microsoft Sharepoint, Microsoft Dynamics, Sugar CMP among many others would be ideal in this regard. Interestingly, there are also those web 2.0 platforms (Internal Business Web 2.0) that are used exclusively for internal communication among employees within an organization.

Business to Client (B2C) Applications

Essentially the title of this speaks for itself. Such platforms enhance the way a business will relate to its consumers in a more direct and interactive manner. Currently, platforms such as Blogging Apps, Wiki sites, Facebook, LinkedIn, or topic forums, allow plenty of latitude in this regard. Although less popular, there are many more Web 2.0 Apps such as SocialWok, Chatter, CloudContacts, pbwiki, pingg and a myriad of others.

Client to Business (C2B) Applications

This can be considered as the opposite model to the B2C model. In the B2C concept, it is the business that provides goods and services while the consumers who have created the demand, utilizes these products. C2B allows the client to offer products and services to businesses as in the case of Google AdSense. Affiliation platforms and programs offered by sites such as ClickBank, Commission Junction or even Amazon are also varieties of this model. Platforms which offer online surveys such as Survey Scout, Opinio, Survey Monkey are also classic examples of C2B Web 2.0 Applications along with Open Source developers for example as in the case with Linux.

Client to Client (C2C) Applications

These are undoubtedly the most common forms of Web 2.0 platforms there. Of course with so many of them on the market, some will be more popular than others. Essentially, they allow direct interaction and social networking online among persons on a massive scale. Again blogging platforms, Wiki websites and forums find themselves within this category. C2C Web 2.0 platforms also allow persons to indulge in multimedia and document sharing among themselves as in the case with Podcasting, YouTube, Flickr, Google Docs and ShareSlide.

When implemented into PR and marketing strategies the appropriate Web 2.0 or Social Network platforms will enhance the online experience of your business thereby increasing revenues. Public relations professionals and Marketers should therefore craft their efforts around using these media efficiently.