Facebook’s F8 and How It Can Affect The Way You Consume Multimedia

If you haven’t noticed that your Facebook page has changed, you probably haven’t logged on yet. Today, Mark Zuckerburg went Steve Jobs on us and had a F8 keynote event in San Francisco. In this keynote, Zuckerburg announced the many of new features that have arrived to Facebook including a timeline of your life, the ability to do more than just like shared material, new application permissions, a ticker on the right hand side that allows you to stalk what your friends are doing, and the one feature I really care about, the way multimedia such as music and movies will be presented on Facebook.

Facebook Will Keep You On Facebook

If you plan on watching your favorite television shows, movies, or willing to listen to some tunes, don’t plan on leaving Facebook to do so… With many partnerships garnered by Facebook, including Hulu, Spotify, and various news websites, users can get to their favorite aspect of multimedia without stepping off the site. From the mind of a consumer, you might not see much significance in this, but from if you are SEO minded like I am you’ll see that the people of Facebook are pretty much genius.

With this new feature implemented, Facebook will significantly lower their bounce rate, while also take away page views from various other multimedia websites. Why go to a blog or a news site when I can get all the information I need on a website when I can get from the social network platform that I’m signed into 90% percent of the time I’m online?

Who’s Affected?

If you enjoy multimedia and you enjoy Facebook, welcome to your new home. If you think you spend way too much time on Facebook, you’re about to spend a lot more time being unproductive. Most people are going to love the opportunity to stay on one website for all of their entertainment needs in one place. It really depends on how well this new plan is implemented to see if there is any major differences in the way we will consume multimedia online.

The blogs and websites that focus on entertainment and media (like myself) can be directly affected by the new features of F8. It’s as though Facebook put a Walmart around a bunch of Mom & Pop shops. I’m pretty sure most of us don’t have the financial capacity to align ourselves with the greats in the entertainment service. I’m not too worried though. It has always been up to us to create quality material to entertain our readers. It’s more than just posting the newest music or videos. It’s all about engagement. So what are you going to do? Are you going to fight Walmart…or are you to going to close up shop?